Best Practices in Mobile Web Design:

Last year, more than 63 million people in the United States accessed the Internet from a mobile device. It’s forecast  that by 2013 there will be more than 1.7 billion mobile Internet users worldwide. So, for all the mobile website designers and developers, pro activeness is going to be the key element. Thus, presenting here some of the practical suggestions to the mates working for the mobile website designing:

1. Well digest the concept, color theme and the business/service from the main website before commencing the mobile version of any website. The mobile version has to be the mini replica of the main website, and so the visitor should not feel that he is anywhere away from the website that is he is trying to visit to.
2. Your mobile version of the websites should favorably be simpler as compared to the main website. For this, the designers might need to re-design the menus, re-structure the menu items, etc. Elimination of the graphic elements can also be one of the way for the mobile version to appear more simpler.
3. Use proper Mark-ups. Most of the standard browsers including Firefox, Chrome, Internet Explorer, Safari, Opera, etc. are very less-favorable in this sense these days. The same is the case with the mobile browsers. So, make sure that the code is as clean and minimalist erronous graphically as possible.
4. To make the website more User friendly, it would be great if you can give the link of your main webiste in the mobile version itself. This would generate a very positive impression on the visitor's mind and create an inviting thought process. You can additionally give them an option to come back to the mobile website without hitting the orthodox button.
5. Preferably, use a separate theme for mobile version of the websites. Some of the very innovative designers these days have one design optimized for regular mobile devices and another only for iPhone users. Hereby, you can access and judge the pattern like how your visitors will see your website.
6. Limit scrolling in any one direction. From a normal psycology of a human being, if your mobile website scrolls only one way, you eliminate chances of any hassle. So, to avoid making the visitors getting less confused over the appearance of the scroll, keep the scrolling in any one direction only - most preferably vertical.
7. Minimize the use of Pop-ups. Because the users who are opening the website in their mobiles, will in no way be opening to see the beauty of the websites. They operation will be for some function use only, and pop-ups are going to irritate them for sure because of the time they take in getting opened. With this, the designer should also avoid opening of pages in new windows.
8. Minimize the Use of images. There are 2 reasons: 1. The file size will be higher, thus increasing the opening time of the page. 2. Psychologically, the screen of the mobile will give a bad feel to the User if s/he will see the 40% of screen occupied with images only.
9. Don't rely on Flash/JavaScripts. For not all the mobile devices will be supporting Flash/JavaScripts. And thus, you might be missing some chunk of might-be-important visitors, only because of the usage of these scripts. And guess this will not be a practice to loose a foot-fall in your mall, for the reason that is in your hand to control.
10. Use only practical content from your main website. It happens many a times that you visit your favorite website on mobile, and you are not able to find the portion of the website that you want to visit. So, while designing only make sure that the route or navigation to the most important sections remains unchanged.
11. Make sure that the links are working properly and they are in synchronization with the main website. The visitor of the website is always going to use the mobile version, keeping in mind the main version of the website.

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